Commercial strategy for European space and deep-tech.
I research who buys products like yours and help your team decide which customers to pursue. My independent publication, The Demand Side, examines purchasing in European space.
Independent research by Hugo van de Haar
The Demand Side
My published research examines public contracts in space and the launch services European operators use. You can read the editions and their methods below.
Free to read. No email required.
Explore The Demand Side Sources and methods
Working together.
Demand-Side Teardown
A written review of your offer for one buyer group, compared with purchases in that market. You receive my recommendations and comments on the sales material. Your team makes the changes.
Positioning Sprint
I research the markets you are considering and recommend which customers to pursue. With your team, I develop the offer and write the material you will use in customer conversations.
€14,500 from two buyer segmentsScope and price
Demand-Side Diligence
For investors, boards and acquirers assessing a company. A report on its customers and orders, with an editable contract table and requests for information from management.
A sample teardown
The sample teardown follows an invented propulsion company. It compares the company’s material with actual purchases in its market and sets out the changes I would make.
The company is invented; this is not a client case. Free to read, with no email required.
Read the sample
I’m Hugo van de Haar.
I write The Demand Side and work with space and deep-tech companies on their commercial positioning. You work directly with me. My background is in entrepreneurship, marketing, international partnerships and project coordination.
The published research uses public sources. Client material stays confidential.
About me and my work