Commercial strategy for European space and deep-tech.
I find out who could buy from your company next, and help your team sell to them. My research on who buys in European space is published as The Demand Side.
Services and prices.
Demand-Side Teardown
Send me the deck or proposal you use with one group of buyers. I set it against the orders those buyers have placed and mark what I would change before your next pitch.
Positioning Sprint
Two or three customer groups look promising, and you need to pick one. I compare what they have bought before, tell you which group to start with, and write the website and deck copy for it.
€14,500 from two buyer segmentsScope and price
Demand-Side Diligence
When you are about to invest in a company or approve a deal, I find out which of its customers have paid for something, which came back for more, and which relationships are really grants or partnerships.
Published research
The Demand Side
Edition 001 read the contract histories of SpaceX, Planet Labs and five other American space companies. At each decisive moment, a government signed the contract that carried the company.
Edition 002 traced all 643 satellites that European operators launched from January 2023 to August 2026 back to their rockets. Of the 475 launched by commercial operators, four flew on a European rocket.
Read the editions All research and data
A sample teardown
The sample follows an invented propulsion start-up with a unit in qualification, two letters of intent and no orders yet. I hold its deck up against five real propulsion orders and name the prospect I would pursue first.
Read the sample
Start with a call.
A free 30-minute call about the buyers you want to reach, or about a company you are assessing. Book a time, or email me the deck or proposal first.
Book a call Email me