Hugo van de Haar.
Researcher and commercial strategist, based in Sweden.
I write The Demand Side, an independent publication about who buys in European space, and I take on commercial projects for space and deep-tech companies.
Most of my research comes back to one question: how does a space company find customers who buy a second time? A returning customer can turn a project into a business.
I studied Entrepreneurship and Retail Management and have worked on customer journeys, marketing and international partnerships in the Netherlands, Norway and Spain, including at the Universidad de Málaga. For the space side I took courses in space law (UNOOSA, Space Law for New Space Actors) and the space economy (EUSPA, Understanding the Space Economy).
I do the work on every project myself. In a positioning project that means finding the customers worth pursuing and working out the offer with you.
I contribute research to the SGAC Commercial Space Project Group and am a member of ECSECO, the European Centre for Space Economy and Commerce. I am also Communications Coordinator at Cosmos for Humanity, a non-profit for sustainability in space.
International Space Summit
I attended the summit at the Grand Palais in Paris on 9 and 10 September 2026 by invitation, representing The Demand Side.
Services and research
Prices and scope for each service, or the methods behind the research.