Commercial strategy for European space and deep-tech.
I find out who could buy from your company next, and help your team sell to them. My research on who buys in European space is published as The Demand Side.
Independent research by Hugo van de Haar
The Demand Side
Edition 001 sets American government contracts against seven European companies. Edition 002 follows the satellites European operators launched from January 2023 to 7 August 2026 back to the rocket that carried each one.
Free to read, no sign-up.
Explore The Demand Side Sources and methods
Working together.
Demand-Side Teardown
Send me the deck or proposal you use for one group of buyers. I check it against what those buyers have actually bought and tell you in writing what I would change first. The rewriting is yours.
Positioning Sprint
For companies still choosing their next group of customers. I research the candidates, we pick one and shape the offer for it together, and I write the texts your team uses to sell it, such as the website and the deck.
€14,500 from two buyer segmentsScope and price
Demand-Side Diligence
For investors and boards looking at a company. I find out which of its customers have paid for something, which came back for more, and which relationships are really grants or partnerships.
A sample teardown
The sample follows an invented propulsion start-up with a unit in qualification, two letters of intent and no orders yet. I compare its deck with five real propulsion orders and say which prospect I would pursue first.
The start-up is invented. The orders are real.
Read the sample
I’m Hugo van de Haar.
I write The Demand Side and do every commercial project myself. My background is in entrepreneurship and marketing, with study and work in the Netherlands, Norway and Spain. I live in Sweden.
About me and my work