Commercial strategy for European space and deep-tech.
I help teams decide which buyers to focus on, what to offer them and how to explain it. My independent publication, The Demand Side, examines purchasing in European space.
Independent research by Hugo van de Haar
The Demand Side
I publish research on purchasing in European space, with sources and methods you can inspect. The published editions examine contract histories and the use of launch services.
Free to read. No email required.
Explore The Demand Side Sources and methods
Working together.
Positioning Sprint
Choose the buyer segment and develop the offer together, then put it into the agreed deck, profile and website copy. Start with €2,500 for week one; review the work before continuing.
€14,500 from two buyer segmentsScope and price
Demand-Side Teardown
Decide what to change before your next buyer conversation. A five-page assessment, marked-up homepage and 90-minute call, for a team that will make the changes itself.
Demand-Side Diligence
For investors, boards and acquirers assessing a company. Documented customer relationships, programme dependencies and the questions the public record leaves for management.
A sample teardown
The sample teardown follows a fictional propulsion company. It shows how I separate a buyer question from a technical description, and turn that assessment into a list of changes.
An illustrative example, not a client case or a claim of commercial results. Free to read, with no email required.
Read the sample
I’m Hugo van de Haar.
I studied Entrepreneurship & Retail Management at Windesheim. My work has included marketing, international partnerships and project coordination. I now combine commercial work with independent research on purchasing in European space, and work directly with each client.
The published research uses public sources. Client material stays confidential.
About me and my work