Hugo van de Haar

Working together · Demand-Side Diligence

Commercial diligence for space and deep-tech.

Before an investment, an acquisition or a board decision, I check which of a company’s customer relationships are paid orders, which led to repeat orders, and which are partnerships or funded development. The report comes with the table of customers and contracts behind it.

€12,500one company · fixed fee · excl. VAT

Discuss your project

What I check

Who has actually bought
Which customer relationships I can confirm from contracts, tenders or announcements, and whether each one is a sale, a partnership or funded development.
Who came back
Who has ordered again and what, and which other buyers are active in the same market.
How much rests on one customer
Reliance on single customers or public programmes, and contracts that are up for renewal. Putting a share of revenue on that needs the company’s financial figures; a contract list alone cannot.
The competition
The orders and job adverts that competing companies have made public, set against the company’s own.

Scope and fees

One company

Customer and contract research for a company you are assessing.

€12,500Fixed fee · excl. VAT

A market segment

Buyer and supplier research across a market, for an investment thesis or market-entry decision.

From €25,000Quoted for the agreed scope · excl. VAT

Tell me when you need the report. Before I quote, I look at how much public record exists, because that decides how far the research can go. The quote gives a date for the first findings and one for the final report. Payment is half on acceptance and half on delivery.

Sources and independence

I work from public records and from documents you or management provide. The report gives the source of every financial figure and marks which came from public disclosures and which were supplied for the review.

In any one deal I work for the company or for the party assessing it, never both. I do not advise a company while reporting on it to its investors, and paying for the work does not buy coverage in The Demand Side.

I do not value the company, comment on deal terms or recommend whether to invest. The full terms set out the rest.

Discuss your project

Email me the company or market you are assessing and when you need the report.