Research & method · Interactive
The Demand Transition Framework.
This framework describes customer-base maturity and business-model repeatability in seven selected European space companies. Click a position to read it, then reveal the two ways out.
On the evidence. The map comes from seven European firms coded on public sources, the case study discussed in the first edition of The Demand Side. Positions are ordinal, and the seven were chosen for variety rather than to represent the sector. The 205 company observations in the two other datasets, 105 websites and 100 companies in the historical hiring panel, describe vacancies and website communication; they do not independently validate the framework and may include the same companies. The framework supports claims about sequence and position, never causality. Full analysis in Research & method.
Read the case histories
Edition 001 sets out the public evidence behind the seven company positions.