Hugo van de Haar

Working together · Fractional Narrative Lead

Fractional Narrative Lead

After a sprint, new tenders open, competitors change their pitch and your product moves on. Each month I follow that in your market and keep your positioning, and the texts we agreed, up to date.

€4,500 / momonthly · 30 days notice · excl. VAT

Book a call

Each month

You tell me what changed on your side, such as a product update or a deal that closed or stalled. I follow the contracts, tenders and competitors in your market.

Segment briefing
New contracts, upcoming tender dates and what competitors changed, for your segment only. On the monthly call we decide whether anything in your positioning needs to move.
An analysis under your name
One a month, on a question you choose, for example which agencies bought ground-station time this year. I research and draft it, and it goes out under your name once we have reviewed it together.
Text updates
Changes to the texts we agreed for the arrangement, ahead of a raise, a trade show or a tender.
Questions between calls
A new order to interpret, a claim to check before it goes into a proposal, a question from an investor. I reply within one working day.

The fee is paid monthly in advance. There is no minimum term; either of us can stop with 30 days notice.

What the monthly fee includes

It covers the briefing, the monthly analysis, the text updates and the questions in between. Running campaigns, press work and a staff role in your company are separate work.

From you I need one call a month, product updates and news from your sales conversations.

Available only after a completed Positioning Sprint. Payment and ownership are in the project terms.

Discuss ongoing work

Email me what has changed since your sprint, or book a call.

Book a call Email me