Working together · Fractional Narrative Lead
Keeping the story in step as the market moves.
For founders whose story has to stay credible to investors, primes and agencies as the market moves.
What the month contains.
Procurement windows, defence budgets and funding rounds move through the year. This keeps your positioning in step, without the seat of a full marketing hire.
It works best after a sprint, when there is a positioning to keep in step. Without one, the first month goes on building it and there is less room for the rest.
The market moves whether or not your story does.
Contracts get awarded, budgets shift, competitors reposition. A story that worked last quarter goes stale without anyone saying so.
Fractional Narrative Lead
For founders whose story has to stay credible to investors, primes and agencies as the market moves
Monthly, in advance, and either side can end it with 30 days notice. No minimum term.
Nothing is locked in. If a month does not earn its keep, end it.
What is in, and what is not.
In
The monthly briefing, one analysis a month under your name, positioning upkeep before the moments that matter, and the messaging questions in between.
Not in
Running your marketing. No campaigns, no channels, no team to manage. This is the story, not the machine around it.
Press relations. No pitching, no media list, no coverage promised.
A seat. It is a standing arrangement, not a part-time employee, and it is priced as one.
From you
A call a month, and the things you would tell a colleague anyway: what closed, what stalled, what the next raise needs to say. Anything not already public stays confidential, indefinitely.
The three weeks that usually come before this, and the shorter read: the rest of the work.
A standing arrangement, ended with a month's notice.
It works best once there is a positioning to keep in step. If there is not one yet, say so on the call and we will start at the right place.