Working together · Positioning Sprint
Positioning Sprint
Say you run a ground station and could sell to defence integrators or to Earth-observation companies, with one sales team and one website. In the sprint we choose which group comes first. I research what each group has bought and from whom, recommend one, and write the sales texts for it, such as the website and the deck.
€9,500one buyer segment · €14,500 from two buyer segments · excl. VAT
The positioning document
For each group, I go through public orders, tenders and contract announcements to see what buyers bought, from which suppliers, and what they use instead of a product like yours. Two interviews with your team tell me how selling has gone so far.
The document recommends one group, says what to offer it and gives the reasons those buyers would choose you over the alternatives. You send me one round of comments before any writing starts.
The teardown sample shows this kind of research on an invented propulsion start-up.
The sales texts
From that document I write the texts named in the quote, such as the website pages and the deck. You comment once on the drafts, and the final texts come as editable files.
On the last call we go through them, and through the questions I would ask in your next sales conversations.
Send me what buyers said about the new texts within 30 days of handover, and I rework one passage we choose. After that, I can keep the texts current each month as your Fractional Narrative Lead.
Terms
€2,500 is due before the research starts. The rest, €7,000 for one buyer segment or €12,000 from two, is due before I start writing, and only if you decide to go on once you have the positioning document. A paid teardown counts as that first €2,500 if you book the sprint within 30 days of receiving it.
Design, website builds, software, naming, sales activity and interviews with your customers are separate work. The full terms cover ownership and confidentiality.
Tell me which buyers you are weighing up
Email me, or pick a time for a free 30-minute call.