Positioning Sprint

For space and deep-tech teams entering a market, choosing a buyer segment or changing an offer. I research the market with a specific commercial decision in mind, then work with your team on the offer and positioning.

€9,500one buyer segment · €14,500 from two buyer segments · excl. VAT

Book a scoping call

How we work

Before the startwhen you book

We agree the commercial decision, buyer segments, deliverables and dates. I review the evidence you can share about customers, previous proposals and the current offer. The first invoice holds the agreed start date.

Research and positioning

The buyers, their alternatives and the offer. I research relevant contracts, repeat purchases where documented and competing offers. Two interviews with your internal decision-makers add the company’s experience. We use the evidence to choose a priority buyer, define the offer and explain why that buyer should consider it. You receive the positioning in writing, including the assumptions that still need to be tested.

Application

Put the positioning to work. We agree which materials matter for your next commercial conversations. These may include a sales deck opening, an offer one-pager, executive profiles or relevant website copy. I write the agreed material so the buyer focus, offer and supporting evidence are consistent.

Handover

The decisions, evidence and materials in one editable handover. We review the work with your team so they can use it in sales conversations and future briefs.

We plan the interviews, feedback and handover with you before we start. The time needed depends on the agreed work and the material you already have. If the schedule needs to change, we agree new dates together.

The positioning phase costs €2,500.

The first phase delivers written positioning based on the research and internal interviews. Review it before deciding whether to continue with application and handover. Pay €2,500 before this phase, then €7,000 or €12,000 before the remaining work starts, only if you continue.

I run one sprint at a time. We agree an available start date before you pay.

A teardown is not required. If you have paid for one and book within 30 days of its delivery, that fee covers the positioning phase; only the balance remains if you continue.

The higher price is for companies that sell into more than one kind of buyer, an agency and a commercial customer for instance, or civil and defence. That is two positionings, and the extra work sits in the research and the interviews.

Fixed price

€9,500fixed · €14,500 for companies selling into more than one buyer segment · excl. VAT

Book a scoping call

The positioning phase is invoiced on its own. If you stop there, that invoice is the only one.

What is in, what is not, and what I need from you

In

Buyer research for the agreed segments, two internal interviews, a written recommendation on the buyer focus and offer, positioning and the supporting messages. The proposal names the sales materials to be written and the handover. It includes one consolidated revision round for the positioning and one for the applied copy.

Not in

Design and development. Website builds, visual design and software development are outside the scope.

External customer interviews. The two standard interviews are with your internal positioning decision-makers. Customer interviews need a separate written scope and agreed access.

Brand identity. No logo, no visual system, no name.

Ongoing execution. The sprint ends with a handover. For ongoing positioning updates after a sprint, see the Fractional Narrative Lead role.

A commercial result. Positioning changes how legible you are to a buyer. It does not control whether they buy, what a procurement committee decides, or what a market does next.

From you

Your existing materials and input from the people who decide the positioning. We agree the time needed for interviews, feedback and handover before starting. Anything not already public stays confidential, indefinitely, and I will sign your NDA if you have one.

Should I start with a teardown or a sprint?

Choose a teardown if your team wants an assessment and will make the changes. Start a sprint if you want me to work through the positioning with you and write the agreed materials.

You can book the sprint directly. The positioning phase costs €2,500 and ends with written positioning to review. You keep that work if you stop. The application and handover phases begin only after your written decision to continue and payment of the balance.

If the immediate need is customer introductions, outbound sales or technical qualification, we should address that in the scoping call. Those activities are outside this work.

On full payment the result is yours to use, change and publish; the methods stay mine. The terms set it out.

For an initial assessment or ongoing positioning work after a sprint, see the work page.

Discuss a positioning sprint

Bring the buyer or offer decision you are facing. On a free 30-minute call, we discuss the scope, your deadline and whether a sprint fits.

Book a scoping call