The Demand Side
After ISD
You can reach me here after Industry Space Days. Send me a little context about your company and what you would like to work on.
I research potential buyers and help teams develop their offer, using public sources and the experience already within the company.
The Demand Side
A closer look at your offer
A Demand-Side Teardown examines one buyer group, their alternatives and the evidence supporting your offer. You receive written recommendations, comments on the material we review and a discussion with your team.
Included when you come through ISD
I also draft one short passage for an existing proposal, applying the findings to your offer. For example, the opening that explains what the customer would buy and why it matters to them.
We choose the passage before starting. One round of feedback is included.
See how I work
The sample uses a fictional company to show the assessment and recommendations.
Read the sample teardown