Positioning Sprint

For a company that could sell to more than one group of customers and has to choose which to pursue next, for example a ground-station operator weighing defence integrators against Earth-observation companies. I find out what each group has bought and from whom, we settle on one, and I put the offer for that group into words your team can sell with.

€9,500one buyer segment · €14,500 from two buyer segments · excl. VAT

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How the sprint runs

Before the start

The quote fixes which markets I research, which texts I write and the date of each stage.

Research and positioning

I look at what buyers in each market have bought and what they use instead of a product like yours. Two interviews with your team tell me how selling has gone so far. The positioning document then recommends one group and sets out the offer for it, including why those buyers would choose it.

Writing

From that document I write the texts named in the quote: what your product does for that buyer, and why they would pick it over the alternatives.

Handover

Everything comes as editable files. On the last call we go through the work, and through the questions I would ask in your next sales conversations.

The fictional teardown sample shows the kind of research the first phase involves.

You can stop after the first phase

The first €2,500 of the €9,500 pays for the research and the positioning document. You can stop once you have the recommendation, and keep that work. If you go on, the rest pays for the writing and the handover.

Price and payment

€9,500 for one buyer group, €14,500 for two or more, excluding VAT. Which groups are in is agreed before we start.

€2,500 is due before the research starts. If you confirm in writing that you want to continue, the remaining €7,000 or €12,000 is due before I start writing.

If you had a teardown and book the sprint within 30 days of receiving it, the paid teardown fee counts as the €2,500 for the positioning phase. If you stop after that phase, nothing more is invoiced and the teardown fee is not refunded.

I run one sprint at a time, so we fix a start date before you pay.

Follow-up after customer conversations

Once you have used the texts with real buyers, send me what they said, in one set, within 30 days of handover. If it shows a passage is not working, I adjust one passage we choose. This is included, on top of the normal revision rounds.

Which texts it applies to is agreed when you book. It covers the same offer and the same buyers; a new market is a new piece of work.

What the price covers, and what it does not

The price covers the research, two interviews with the people who decide on positioning, the positioning document, the texts named in the quote as editable files, and the handover call. You can send one set of comments on the positioning document and one on the texts.

Design, website builds, software, naming and sales activity are separate work, and interviews with your customers need their own scope and agreed access. For updates after the sprint there is the Fractional Narrative Lead role. I cannot promise that customers will buy or that you will win a contract.

Should I start with a teardown or a sprint?

A teardown suits a team that wants a second opinion on its material and will rewrite it itself. A sprint suits a team that has not yet chosen its buyers, or wants me to do the writing. You do not need a teardown first.

Ownership, confidentiality and payment terms are on Working together and in the terms.

Discuss a positioning sprint

Tell me which customer groups you are weighing up. Email me, or book a free 30-minute call.

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