Working together · Demand-Side Teardown

Demand-Side Teardown

For space and deep-tech teams with a product to discuss and a decision to make: which buyer to focus on, what evidence to show and what to improve first.

€2,500one buyer segment · written assessment and review call · excl. VAT

Book a scoping call

What we examine

We start with one buyer segment and a commercial decision, such as whether to pursue a particular customer group or how to define an initial offer. I review the evidence and materials available: customer information you can share, previous proposals, product information and relevant public sources. The scope, delivery date and review call are agreed before starting.

Who buys

The buyer and the purchase you are working towards. Relevant public examples of buying in your segment, with assumptions and missing evidence made explicit.

The offer

What the customer can buy, which need it addresses and what would make a useful first engagement. I examine the scope of the offer and the evidence for its relevance to the chosen buyer.

The evidence

What the available customer examples, contracts, tests and product information establish. I identify claims that need support and differences between the proposal, sales deck, profiles or website that could leave a buyer uncertain. Annotated extracts show the specific points to address.

The comparison

Relevant alternatives for the same buyer and decision, including an existing supplier or work done internally where applicable. I compare the stated offers and available evidence, and distinguish documented differences from assumptions about buyer preference.

First changes

A prioritised action list for the decision we agreed. What to change, which evidence to gather and what your next buyer conversation needs to establish.

You provide the agreed materials and answer clarification questions during the review. On the delivery call, we discuss the findings and priorities with your team. We agree the call length in advance.

The first two pages of the sample teardown: the buyer brief and a worked assessment of a fictional homepage. — The first two pages of a fictional example, including a homepage review. A commissioned assessment follows the agreed commercial decision and materials; its scope is not limited to a website. Read the example.

Use the assessment to decide what to change first. Your team or an existing partner can take the recommendations forward. If you also want me to develop the positioning and write the copy, you can book a sprint directly.

Book a sprint within 30 days of teardown delivery and the fully paid teardown covers the sprint’s positioning phase. There is no second charge for that phase. If you continue, €7,000 or €12,000 remains; if you stop, there is no further invoice or refund.

One buyer segment

€2,500fixed · excl. VAT · comes off the sprint price in full

Book a scoping call See a sample teardown

What is in, what is not, and what I need from you

In

A written assessment of the agreed buyer segment and decision, annotated extracts from the reviewed materials and a review call. The proposal specifies the materials, comparison set, delivery date and call length. The report length reflects the findings within that scope. Work starts once the agreed materials and start payment are in place.

Not in

Developing and implementing the recommendations. The teardown provides an assessment and priorities. A sprint develops the positioning with your team and includes the agreed writing.

Interviews with your customers. They are not included in the teardown or the standard sprint. The sprint starts with interviews with your internal decision-makers.

A commercial result. The memo says where you stand. It does not decide whether anyone buys.

From you

Your priority buyer segment, the decision you need to make and the agreed background material, such as previous proposals, customer information and product or sales documents. We arrange the review call around your team’s availability. Missing materials are recorded as gaps. Anything not already public stays confidential, indefinitely.

The sprint this leads into, and the diligence for the other side of the table, are on the work page.

Continuing a conversation from ISD?

Send me the company link and the question we discussed. We can decide whether a teardown would help. The one-pager is yours to use either way.

Email me about our conversation Prepare a follow-up here

Discuss a teardown

The first call is free and takes 30 minutes. We discuss the decision, check that the available material supports the work and agree the scope before any invoice.

Book a scoping call