Hugo van de Haar

Working together · Demand-Side Teardown

An outside read of where you sit in your own market.

For a team that wants to know where it stands with buyers, and will do the fixing itself.

What the five pages cover.

A read of your commercial presence against the research, delivered as a memo and a call. It stands on its own: what to fix first, what comes after it, and what to leave alone, whoever carries the work out.

Who buyspage one
Who actually buys what you build, and for which decision. Your segment as the public record shows it, not as the category describes itself.
The homepagepage two
Read the way a buyer reads it, and scored on the same six marks as every company in the published audit. You get a position, not just an opinion.
The other surfacespage three
How your deck and your executive profiles carry the same story, or fail to. For an early-stage company the profiles are often read before the site is.
The comparisonpage four
Where you sit against the companies a buyer puts you next to, on the same six marks, so the gap is a position rather than an impression.
The orderpage five
What to fix first, what comes after it, and what to leave alone. Written so your own team can carry it out.

Ninety minutes of your time: a call to walk through it and argue with it.

The first two pages of the sample teardown: a cover page and a page reading a homepage minute by minute, from the headline to the closed tab.
The first two pages of the sample. Nine pages in all, written for a company that does not exist, so it can be published without anyone's permission. Read it here.

Explaining what you built is the easy half.

Almost every company in the audit manages it. Far fewer say who it is for, or what a buyer should do next.

Demand-Side Teardown

For a team that wants to know where it stands with buyers, and will do the fixing itself

Book a sprint within 30 days and the teardown has cost you nothing. Decide not to, and you keep the memo.

One week
€1,500fixed · excl. VAT · comes off the sprint price in full
Book a scoping call See a sample teardown

What is in, and what is not.

In

Five pages specific to your company: your segment's buyers, the homepage read and scored, the deck and the executive profiles, the comparison, and the order to work in. Plus the call.

Not in

The rewriting. The teardown says what to change and in which order. Doing it is either your own team's work or a sprint.

Interviews with your customers. One week does not reach them. That happens in a sprint.

A commercial result. It is a read of where you stand, not a promise about what follows.

From you

A link to the company, the deck if there is one, and ninety minutes for the call. Anything not already public stays confidential, indefinitely.

The three weeks this leads into, and the two other arrangements: the rest of the work.

See where your own positioning actually sits.

One week, a five-page memo and ninety minutes of your time. It comes off the sprint price in full if you go on.

Book a scoping call