Two kinds of work for space and deep-tech companies deciding who to sell to, and one for investors and boards checking a company’s customers. Each has a fixed price.
See the fictional sample for an assessment using the Demand Transition Framework.
All prices exclude VAT.
Decide what to change in your offer for one buyer group.
I compare what you send buyers now with what that group has bought, and from whom. My written review says what to change first and why, and we go through it on a call. You make the changes; I check one revised document.
€2,500One buyer segment
View the teardownChoose which customers to pursue and develop the offer with your team.
When several groups of buyers are plausible, I compare their earlier purchases, recommend one, and work out the offer with you. Then I write the texts you sell it with; the quote names which ones.
Check the commercial claims behind a company.
I go through the company’s customers and orders and sort paid orders from partnerships and funded development. That table comes as an editable file next to the report. Where the public record runs out, you get a list of questions for management.
€12,500One company
View the diligenceSend me the proposal or product page you already use and tell me what you want to find out. I will quote for the research before you commit.
The quote fixes the fee and a delivery date for each stage, starting with the date you see the first research results. It also says how much of your time the work needs for interviews and feedback, and which documents I need from you. One person on your side collects the comments, so they reach me as one set.
A buyer segment is a group of customers who use the product for a similar purpose and buy it in a similar way. We define the segments in the quote.
Sprint: €2,500 before the positioning phase, then €7,000 or €12,000 before the remaining work starts if you choose to continue in writing. Other fixed projects: half on acceptance and half on delivery. Invoices are payable within 14 days.
A fully paid teardown covers the sprint’s positioning phase if you book within 30 days of the teardown delivery. There is no second charge for that phase. If you stop after the positioning phase, no further invoice follows and the teardown fee is not refunded.
On full payment, the work made for you is yours to use and change. My existing research and methods remain mine. Client material stays confidential, indefinitely, and I can sign your NDA.
Work is remote by default, in English or Dutch as agreed. Travel is arranged and priced separately. External customer interviews, introductions and website development are outside the standard teardown and sprint scopes.
See the full terms and business details.
The sample teardown follows a fictional propulsion supplier choosing which prospect to pursue first. The assessment uses the Demand Transition Framework. You can also read my published research and background. The sample illustrates the work; it is not a client result.
I use AI to assist research and drafting. I check the sources and remain responsible for the recommendations and wording delivered to you.
Published research uses public sources, and a commercial engagement does not buy coverage in The Demand Side.
Email me about the product or company you want to discuss, or book a free 30-minute call.